HMV
Her Master's Voice
How can HMV* increase the awareness of women in the arts industry? One subtle change: Her Master’s Voice.
In an industry saturated with male actors and musicians, the core focus is to bring women to the front of the stage. HMV can be the forefront for change.
Her Master’s Voice.
Design services include:
- UI/UX experience
- Branding
- Poster Design
- Visual Identity
For any design services, please get in touch.
Her Master’s Voice billboard campaign; creating the desire for customers to find and scan posters, with the incentive of a free digital download of their music.
To encourage the sales of physical CD’s and Vinyl’s, the scanning of the posters also leads to a discount of products in-store for the specific artist. Further advancements in-store follow the installation of screens, where customers are able to purchase tickets for performances at HMV stores.
The installation of screens within the HMV stores enables for an easier customer experience, allowing users to easily search for women’s music, and locate it within the store. This would be achieved through light interactions via the screen device, showing the customer where the product is located within the store.
*This is an independent project and not affiliated with showcased brand
